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NEW YORK-JULY 24: Media mogul Sir Richard Branson appears at a press conference July 24, 2002, at Virgin Megastore in New York City.  He announced the USA launch of Virgin mobile phone service and its partnership with MTV networks.

NEW YORK-JULY 24: Media mogul Sir Richard Branson appears at a press conference July 24, 2002, at Virgin Megastore in New York City. He announced the USA launch of Virgin mobile phone service and its partnership with MTV networks.

Copyright 2002 Lawrence Lucier