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NEW YORK-JULY 24: Media mogul Sir Richard Branson strips in a  manner evocative of the musical The Full Monty while being lowered into Times Square from a crane in front of Virgin Megastore July 24, 2002, in New York City.

NEW YORK-JULY 24: Media mogul Sir Richard Branson strips in a manner evocative of the musical The Full Monty while being lowered into Times Square from a crane in front of Virgin Megastore July 24, 2002, in New York City.

Copyright 2002 Lawrence Lucier